This is a project that I tasked myself using AI. I wanted to work on my branding experience, so I asked AI to come up with a business for me to brand. It came back and gave me the company Driftwood Coffee Roasters. It described this business to have earthy tones, and to focus on natural colours with a hint of modern in the typography. 

I did a lot of research in current coffee companies and who’s currently doing well. I wanted to focus on independent coffee shops as I feel that Driftwood Coffee Roasters would identify the same. 

I used the following to create the brand assets; Canva, Procreate, and Adobe InDesign.